Callington Haven

• branding and identity • packaging design • print design • digital design

BRIEF

• To develop brochures and marketing collateral that is consistent with current and established branding

• To develop label and packaging designs for commercial use

CONTEXT

My role within this business is to design, maintain and update product labels and carton artworks, multi-page industry brochures, single and double sided flyers, pull-up banners, industry videos and booth designs for exhibitions. I also design and distribute EDM’s, social banners and social media posts for the company LinkedIn page as well as maintain and update the company website. Another aspect of my role and responsibility within the business is to design and oversee the marketing collateral for customers that use privately branded labels ensuring the claims and content is accurate in accordance with Callington’s guidelines whilst meeting the individual client’s brand.

OUTCOME

Multiple variations of brochures, single-page and double-page flyers promoting products and their use.

Designing and updated the packaging and labels of industrial scale products for the commercial market inclusive of developing final product images for digital use.

Designing booths for international conferences and exhibitions.

Updating and maintaining the company website.

Developing and distributing marketing collateral inclusive of EDMs, social media posts and videos.

Tools

• InDesign

• Photoshop

• Illustrator

• After Effects

Booth Mockup File retrieved from Freepik.com
Image by <a href="https://www.freepik.com/free-psd/exhibition-stand-mock-up-arrangement_15163694.htm#query=booth&position=7&from_view=search">Freepik</a>